Setting the right price

Setting the right price helps your items sell faster while maximising your return.

Research similar listings

• Search for the same or similar items on Yellow Jersey
• Note asking prices and what has sold
• Check completed sales if available
• Consider the condition difference

Factors affecting price

Condition

• New/unused commands the highest price
• Like new (minimal use) is close to retail
• Good condition typically 50–70% of new
• Fair condition may be 30–50% of new

Age and model year

• Newer items hold value better
• Some vintage items can be collectible
• Older tech may depreciate faster

Brand premium

• Premium brands (Shimano Dura-Ace, SRAM Red) hold value
• Popular brands sell faster
• Niche brands may take longer but find their buyer

Pricing strategies

Price to sell fast

• Set 10–15% below similar listings
• Good for items you need to move quickly

Price for maximum return

• Price at or slightly above comparable items
• Be prepared to wait longer
• Accept offers to negotiate

Accept offers

• Buyers can make an offer on any pre-loved listing
• There's no minimum offer, so decide what you'd accept before offers come in
• Counter offers can help find the right price

Yellow Jersey fees

• Selling fee: 5% of the item price, taken when it sells
• Payment processing: Handled by Stripe
• Listing is free