Store profiles for sellers

Build your reputation and seller profile.

Your store profile helps build trust with buyers.

Accessing your profile

  • Click "My Store" in the sidebar
  • Or go to Settings to edit details

Profile elements

Display name

  • How buyers see you
  • Can be your name or a store name

Profile photo/logo

  • Adds credibility
  • For stores, use your business logo

Bio

  • Tell buyers about yourself
  • Mention your cycling experience
  • Build trust and connection

Location

  • Helps local buyers find you
  • Required for pickup options

Building trust

  • Answer messages and offers promptly
  • Describe items honestly and photograph any wear
  • Respond professionally to any issues

Bike stores

  • Bike shops sell on Yellow Jersey with a store account
  • Own a bike shop? See Yellow Jersey for bike shops

Store settings

For verified bicycle stores:

  • Opening hours
  • Business address
  • Website and social links
  • Lightspeed POS integration
  • Store type categorisation

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